Many of the world's best sports models converged on the Golden Nugget Hotel & Casino in Las Vegas to compete at the Model America Championships.  With nearly 120 competitors, the talent was thick and the credentialed media was busy shooting them.  Reps!, Oxygen, Maximum Fitness, Men's Health, Self, Inside Fitness, Status and over two dozen other magazines and photographers were engaged throughout the weekend.  The 27 hour, live HD webcast was watched by over 40,000 viewers worldwide and tape delayed television coverage on ESPN International and other sports networks begins in early 2011.

The Model America Prelims were held as a legitimate catwalk style show with competitors walking a 50' runway.  Judges and audience sat on each side of the runway so each model had to "play" both sides.  The Finals were held in the main show room with a massive 60' stage and the state-of the-art intelligent lighting.  Judges included Las Vegas stylist Lilia Bard, producer Renee Biron, commercial photographer Daveed Benito, Hollywood commercial choreographer Tony Gonzalez, licensed talent agent Mary Reneen and celebrity hair stylist Andeen Rose-Clark.

The 2011 Model World Tour begins in April at the Model New England Championships at the Mohegan Sun Hotel & Casino in Connecticut.